It’s no secret that the world of technology has changed the consumer buying process. As technological advances occur, pizza brands, like other brands, must shift to cater to a new generation of buyers that expect technology to play a strong role in their purchasing experience.
Now more than ever, online pizza ordering is becoming more common. It eliminates the need to call or visit the restaurant and makes the process of ordering much simpler. It is expected that as technology advances, online ordering will continue to be used and that it will become increasingly easier to use.